The city's parking enterprise approach brings many benefits, including:
User-pay system: A system that puts the onus on those who drive and park to pay for parking structures, removing these initiatives from tax-based funding.
Funding support for alternative methods of transportation: Revenue generated from the parking enterprise would provide dedicated funding for implementing alternative transportation initiatives identified within the Transportation Master Plan and proposed Transportation Demand Management (TDM) Study.
Existing surface lots could be developed: The enterprise would help consolidate parking in structures so that surface lots could be made available for new development that would add to a lively and vital downtown environment.
Council maintains control over parking policy and fees.
Currently, the monthly rate for parking in Kitchener-Waterloo is among the lowest of several Canadian cities studied.
By comparison, in 2009, the monthly rate for parking in Kitchener was $116.94, nearly $109 cheaper than the national average of $225.77 for citites across the country. Winnipeg's monthly parking fees were $152.25; Toronto's, $336.25, and in Calgary, monthly fees were $452.38 in 2009.
Parkers who lease spaces monthly pay gradually increasing rates; but rates for those who visit downtown for short periods of time remain comparatively low.